Bumble, everyone’s favorite women lead dating app, created by Whitney Wolfe, is apparently not for sale, even though there have been reports to the contrary. Match Group made a offer about two months ago to buy the popular app for $450 million. This fact was confirmed by Forbes magazine but both Match Group and Bumble spokespeople refused to comment on any proposed bid. Match Group is a conglomerate that owns all Bumble competitors, Tinder, Match.com, and OKCupid.
Whitney Wolfe does have a rocky history with the Match Group owned Tinder. Whitney was a Co founder of Tinder in 2012. She left in 2014 and did sue Tinder, Match.com, and the parent company Interactive Corp. for sexual harassment in the workplace. The whole incident was settled out of court quickly, but two men Justin Mateen, and Sean Tad were reprimanded. It was acknowledged that Mateen did send inappropriate content to Whitney Wolfe and was taken out of his position. Given this history, and the fact that Bumble has been growing and expanding, it is highly doubtful that Ms. Wolfe would have taken a buyout from this particular company.
Whitney Wolfe started working with Mr. Mateen and Mr. Tad before the start up of Tinder. Sean Tad ran a tech startup company owned by Interactive Corp. and Wolfe was hired to run the marketing department. Whitney has a history of selling items and raising money, so this seemed a perfect fit. After the startup of Tinder, Ms. Wolfe and Mr. Mateen had a rocky personal breakup, that led Whitney to the idea of Bumble.
Bumble is a ‘for women’ app that lets women make the first move. A man’s profile is selected as a computer-generated match, the women in question has 24 hours to either text and make first contact or do nothing and his profile will disappear from the women’s screen. Ms. Wolfe has also launched “Bumble BFF”, a place for women to form friendships, and has plans to branch out into business networking. To read more about Bumble and Whitney Wolfe, please click here.
About Whitney Wolfe: www.crunchbase.com/person/whitney-wolfe